EXPERT WEBINAR
Personalization strategies unpacked: What retailers need to know for 2026
Hear from experts at Shopify and our guest Forrester as they uncover why personalization strategies are a complicated undertaking for retailers, and what technology leaders need to do to help their business thrive while maintaining customer trust.
What You'll Learn
What customers really want from your personalization efforts
Personalization drives higher satisfaction rates, yet 1 in 3 customers find most attempts irrelevant or intrusive. Learn how to strike the right balance.
How to balance customer preferences with business optimization
Brands who take a smart approach to personalization see 3x higher spending.
Why zero-party data should be a priority for every retailer
A unified view of your customer that includes in-store purchases is the growth unlock for 2026.
Meet your experts
Shopify
Sebastien Rankin
Retail Marketing Lead
Shopify
Eduardo Frias
Principal Enterprise Architect
Forrester
Emily Pfeiffer
Principal Analyst
(Guest Speaker)
(Guest Speaker)
RETAIL WEBINAR
Commerce is personal
Are you maximizing impact with every interaction?