How To Get More Views on TikTok in 2026: 15 Tips

When Timm Chiusano, an expert in TikTok marketing, began to post on the platform, he couldn’t have guessed that sharing about skin care would get him views. “Who in the world wants to hear a 46-year-old dude’s skin care routine?” he says in an episode of the Shopify Masters podcast. “It was actually a pretty big audience for that, shockingly.”

Timm amassed views by experimenting with content and establishing authentic relationships with followers. Here are 15 ways you can get more views on TikTok.

What is a view on TikTok?

Any time another user watches your TikTok video—even if they immediately scroll away—it counts as a view in TikTok analytics. This includes: 

• Autoplay. If a user has autoplay enabled, a new video will load as soon as the previous one finishes. This will count as a view even if the user doesn’t interact with your content.
• Multiple viewings. Multiple viewings of a video can count as individual views. However, they won’t count if the user watches the video multiple times during the same impression (a loop). 

You do not get views for watching your own video. 

View vs. qualified view

If you use TikTok’s in-app monetization features, you’ve probably come across the term “qualified view.” TikTok pays creators for views of at least five seconds on the For You page. Paid views, promoted views, and repeated watches do not count as qualified views. 

How to get more views on TikTok

1. Post consistently
2. Participate in trends
3. Post engaging content
4. Create longer posts
5. Prioritize video quality
6. Add hashtags
7. Write accurate descriptions
8. Talk in your videos
9. Collaborate with brands
10. Team up with creators
11. Build a community
12. Optimize your account
13. Use your data
14. Promote your content
15. Practice authenticity

The best way to get more views on TikTok is to get featured on users’ For You page. The 

TikTok algorithm promotes content that resonates with users, so the more people watch your content, the wider your reach, the higher your brand awareness, and the greater your earning potential. 

Here are 15 tips that can help you get more viewers on the TikTok app: 

1. Post consistently 

 TikTok’s algorithm reportedly prioritizes active accounts. According to Pew Research, popular TikTok accounts (those with more than one million followers) typically post every 2.2 days, while less popular accounts (less than 10,000 followers) post every 5.8 days. 

Posting at least a couple of times a week increases the chances that TikTok promotes your content, which will potentially land you on users’ For You pages. 

As your TikTok following grows, maintaining a regular posting schedule can keep your audience engaged with new videos and looking forward to what you’ll post next. If you post on specific days (like Mondays, Thursdays, and Fridays), it might encourage viewers to visit your profile for your latest videos. 

Soda brand Olipop doesn’t have a set number of times it posts (it can range from seven to 10 per week, depending on events like back to school or the launch of a new product). But the brand does publish new content several times a week on its account, finding different ways to appeal to its audience such as recipes customers can try with its sodas or humorous videos about its customers loving Olipop. 

2. Participate in trends

When users engage with content, they’ll continue to receive similar content. So if a user watches videos with a trending sound, they’ll likely get more of the same on their For You page. Participating in a trend gives you an opportunity to capitalize on content that is already resonating with users, potentially opening you up to land on a wider number of people’s FYP. 

Stay up to date on viral TikTok trends by watching content on your For You page or checking the platform’s Creative Center to see emerging and currently popular trends. This tool lets you see trending hashtags, songs, creators, and TikTok videos from the past seven to 120 days. 

When you create content for trending topics or layer popular audio clips on top of your videos to engage with trends, it’s important to remain true to your brand message because it can encourage people to keep interacting with your videos. 

Alternative shoe brand Demonia Cult uses trending sounds in its TikTok videos to showcase the brand’s edgy personality. In one video, it uses the popular song “Illegal” by PinkPantheress to show two boots—a pink pair that might be better suited for a rave and a black pair that has a more goth feel. 

The trend typically features two people on opposite sides of a spectrum shaking hands and sharing what they have in common. This Demonia Cult video does the same, with the shoelaces mimicking two people shaking hands. At the end, while they serve different types of shoppers, they both do the same thing: they make the wearer taller. This video fits with other clips on Demonia Cult’s TikTok because it focuses on and even personifies the shoes, making them the account’s main character. 

If you’re using trending songs, you can click on the “Approved for business use” option and filter out songs that aren’t available to your brand. To avoid copyright issues, businesses must choose songs that are fit for commercial use.

Rachel Karten, a social media consultant and author of the newsletter Link in Bio, suggests asking for permission first. “As a brand, go the extra mile to ask an artist or ask the creator of a sound if you can use their work,” Rachel says. “If they say no or don’t respond, respect that boundary. They are a person who made something, and as a brand, I think [that’s] important to remember.”

3. Post engaging content 

A high engagement rate shows TikTok that people care about your content. That can lead to the TikTok algorithm promoting your content to users beyond your followers. Post content that captures the viewer’s attention and inspires them to leave a comment and share with others. 

As Timm explains in an episode of Shopify Masters, it’s important to ask yourself, “What is the purpose of this? Is it delivering value to somebody?” Users are more likely to share or save content that teaches them something valuable or provides advice.

Skin care brand Dieux is a good example of a brand that engages its viewers by explaining the science behind its products. “We call ourselves a too-much-information brand,” says cofounder Charlotte Palermino on an episode of the Shopify Masters podcast. “We share what your skin needs and what it doesn’t. That resonated with people because it’s real.”

In one post, Charlotte explains the results of clinical tests after eight weeks for the Instant Angel moisturizer, sharing why it works and what it can do for someone’s skin. 

This kind of video provides more information to people new to the brand or encourages people to share their own experiences using Dieux. It’s something a viewer might want to revisit after eight weeks to compare what Charlotte said in the video to what happened to them in real life.

4. Create longer posts 

According to TikTok, users spend 50% of their time on the app watching longer videos. Longer videos can also help you establish a connection with TikTok users, which can lead to them looking at your other videos or sharing your content with others and thereby increasing your views. 

Pew Research found that the most popular creators’ videos were about twice as long on average as videos from the least popular creators. Longer videos are also an opportunity to show off more of your brand’s personality. 

That’s what shoe brand Allbirds did when it tapped former NFL player Marshawn Lynch to visit a farm. Clocking in at five minutes, the video engages viewers because of Marshawn’s observations and actions, like his refusal to get near the pigs that the students who have accompanied him on this trip are happily petting. 

5. Prioritize video quality 

Make sure that your video content is sharp, clear, and well-lit. According to TikTok, high-quality content outperforms videos that are lower quality by 72%. Through TikTok’s Creator Rewards Program—a monetization initiative for eligible creators that prioritizes views as one of its most important factors—the app encourages creators to pay more attention to the quality of its videos.

Here’s what TikTok considers high-quality videos: 

• Well-crafted videos that show the effort you put into preparing, producing, and editing content.
• Content that aims to make meaningful connections.
• Compelling content that inspires and resonates with your audience.
• Content that shows your knowledge on a topic.

6. Add hashtags 

Properly tagged TikTok videos appear in search results when users look up a topic. Adding relevant hashtags makes it easier for users to find your content. It can help TikTok understand how to categorize your content, which affects who views your content. By targeting the right hashtags, TikTok can push your content to people who would find it most interesting. 

To find trending hashtags, check the platform’s Creative Center. Within the Hashtag category, you can get more granular and filter by industry. 

When you click into hashtags, you’ll see audience insights and regional popularity that can help you decide whether this term matches your target audience.

7. Write accurate descriptions 

A well-written video caption tells the algorithm what your content is about, influencing who gets to see your content. Using the right keywords is important if someone is searching for a topic. As more people use social media platforms like search engines, it’s important to consider search engine optimization for TikTok.

You can use your descriptions to engage with audiences, such as including a prompt that encourages viewers to leave a comment, which can signal to TikTok that your content is worth promoting. 

Makeup brand Juvia’s Place uses this strategy to get viewers to comment. In one video demonstrating the differences between blush and bronzer, the brand uses its caption to ask viewers to weigh in on their preferences: “Team Blush or Team Bronze?”

8. Talk in your videos

While using trending audio can help you get views, talking in your videos can help viewers connect to you, giving them a reason to want to keep watching your videos. Pew Research found that the most popular creators include speech in 40% of their videos, compared to just 20% for less popular creators.

“It’s very important for people to connect with you as the business owner,” Genna Tatu of CrochetByGenna says. “That really helps draw people in. It’s like, ‘Oh, I want to purchase from Genna, because I like her as a person.’”

“It is hard and it is awkward when you first start out,” Genna says. “Try to incorporate it slowly. You don’t have to go from never touching social media to talking to the camera for an hour.”

9. Collaborate with brands

Collaborating with other brands can help you reach a wider audience. If you’re looking to work with other businesses, you can try brand collabs. 

Take tinned seafood company Fishwife. The company collaborates with other brands to create new, unexpected flavor combinations, like the anchovy and lemon butter it created with Churn, which sells a variety of European-style butters. Collaborating gives both brands the chance to tap into each others’ audience, which can help each increase their views.

Collaboration also gives you an opportunity to share unique stories, which can engage viewers. Fashion brand Sandy Liang worked with visual artist Jade Lo on a design for its SS26 show. Jade created miniature clothing items that she sewed onto a dress. In a video for Sandy Liang, Jade explained her process from using a mini pattern to a mini iron to complete the look. 

As a result, viewers made comments about appreciating the details that went into it. The video clearly resonated with their audiences. With more than 1,000 shares, it is one of Sandy Liang’s most shared posts in 2025. 

10. Team up with creators

One of the best ways to increase your view count as a business is to partner with creators. According to Dash Social, creators drive three times more video views than brands on TikTok. 

If you want to work with influencers, you can reach out to them and try to get them to feature your products. This is the approach beauty brand Tower28 took when it first launched. 

Tower28 looked through lists of influencers in the beauty space and sent personalized, handwritten letters in the hopes that the influencers would feature their products on their social media channels. The brand’s strategy has since evolved to include collaborating with influencers on new products. It tapped Toni Bravo, a beauty YouTuber who began growing an audience by talking about blush, to create a set of blushes that works well for darker skin. 

In a video on her TikTok account, Toni describes how the collaboration came to be and the work it took to make it a reality. Toni’s positive experience can influence her followers to visit Tower28’s TikTok page to learn more and purchase the products.

11. Build a community

Create a loyal community and establish trust with your audience. For maximum engagement, take the time to respond to comments and like positive replies, and respond to constructive negative comments thoughtfully to show that you appreciate feedback. 

Olivia Amoa, the owner behind sticker shop Modoodles, has created a community by sharing videos that show what it takes to run a sticker shop, particularly when vending at events. Olivia explains how to set up a table and what tactics (like showing off prices) prove to be successful. 

In each video, Olivia takes the time to respond to commenters, even if there are hundreds of comments.

12. Optimize your account 

A complete profile page gives your audience more information about your brand. Share a link to your website so viewers can find your product and write a short bio that explains who you are. Using keywords in your bio can help users discover your account if they search for something in your niche, which can help you get more views. Choose a profile picture that sets the tone for your page. 

In May is a good example of an optimized profile page. It concisely explains that it’s a slow fashion brand offering sizes 6 to 22 and that customers can buy ready-made clothes or buy sewing patterns. It uses line breaks to make the information easier to scan and ends with a link to its website. 

13. Use your data 

Use video performance data to refine your Tiktok content strategy. TikTok analytics provides information on video views, watch time, and video completion rate, as well as demographic insights about your specific audience. 

Reviewing this data can provide insight into what your audience likes. Take a strategy-based approach by identifying your most successful videos and looking for common threads. Then, use what you learn to create videos using similar techniques.

14. Promote your content 

Cross-promote your content by sharing links on other social media platforms. If you have a dedicated Instagram following, for example, you could post an Instagram Story to let your followers know you’ve shared a new TikTok video. 

Running TikTok ads is another way to get more views. TikTok ads blend into a user’s feed. They can appear as in-feed videos, branded hashtags, or sponsored effects (like augmented reality filters). One of the benefits of ads is that you can target specific audiences. You can create custom audiences based on user engagement, targeting those that have interacted with content similar to yours. 

15. Practice authenticity 

Letting viewers get to know the real you can help build a loyal following that keeps coming back for more videos. Let your personality shine. Authenticity is key to Dieux’s success. 

“I met somebody I was kind of friends with on the internet and they’re like, ‘Oh wow, you really are exactly like you are on social media,’” she says. “That’s why it’s easy for me to do. I would say, do the thing that’s easy for you to do and that’s inherent to you because I think so often when we’re in corporate environments, you are not allowed to bring your whole self to work.”

In one video, Charlotte speaks as though she’s having a conversation with a friend, asking a chemist if niacinamide is overrated.