Retail has reached an inflection point. Today's customers expect seamless experiences whether shopping online or in-store, but too many retailers remain trapped in fragmented systems that create disjointed customer journeys, siloed data, and operational inefficiencies.

The gap between physical stores and digital channels isn't just a technology challenge, it's a strategic vulnerability that costs retailers revenue, customer loyalty, and competitive advantage every single day. Recent research by Visualsoft reveals that 88% of UK shoppers now buy both online and in person, transforming what used to be two distinct worlds into one connected routine that most retailers struggle to support.

The Connected Commerce Imperative

For multi-location retailers, the most pressing challenges aren't just about having an online store alongside physical locations. The real pain points run deeper:

\nDisconnected Customer Journeys: When your online and in-store experiences operate in separate universes, customers feel it. They can't seamlessly move between channels, their preferences aren't recognized, and their loyalty goes unrewarded.

\nData and Operational Silos: Critical customer, inventory, and sales data remains trapped in separate systems, preventing retailers from making informed decisions and delivering personalized experiences.

\nComplex Technology Deployments: Rolling out new commerce technology across multiple locations has traditionally been a logistical nightmare, with hardware installation, staff training, and ongoing support creating enormous complexity.

\nUnderutilized Customer Data: Even when retailers collect valuable customer data, they often lack the tools to activate it for personalization, marketing, and loyalty initiatives that drive revenue.

This fragmentation doesn't just frustrate customers, it hampers growth, wastes resources, and leaves retailers vulnerable to more agile competitors.

The Unified First Solution

This is precisely why Shopify and Visualsoft have partnered to launch a comprehensive solution that transforms how multi-site retailers operate. Visualsoft's Unified First approach brings together Shopify Plus, POS, custom retail apps, hardware installation, accredited training, and ongoing support into a single, cohesive offering.

What makes this partnership unique is the combination of Shopify's commerce platform with Visualsoft's 25+ years of UK retail expertise. This isn't just about connecting systems, it's about creating a unified commerce experience that drives revenue growth, operational efficiency, and customer loyalty.

The solution delivers:

\nEnd-to-end Retail Transformation: From initial strategy to hardware deployment, custom development, and ongoing optimisation. It’s all managed by a single, trusted partner.

\nSeamless Customer Experiences: Customers enjoy consistent, personalized interactions whether shopping online or in physical stores, with their preferences and purchase history recognized at every touchpoint.

\nOperational Efficiency: With centralized management of inventory, orders, and customer data, retailers gain unprecedented visibility and control over their business.

\nFuture-ready Infrastructure: The solution scales as businesses grow, adapting to changing market conditions and customer expectations without requiring massive reinvestment.

Real Results for Real Retailers

The impact of unified commerce is already evident for retailers working with Visualsoft and Shopify.

For Pond Planet, their first Shopify POS implementation with Visualsoft has laid a strong foundation for future growth. The solution has unified in-store and online operations, from streamlined email capture that enables consistent marketing across channels, to integrated gift cards redeemable anywhere. With access to Shopify's app ecosystem, the team can also tailor workflows to their specialist needs, such as managing tropical fish sales without traditional inventory tracking.

What sets Visualsoft apart is their dedicated support infrastructure, with 15 accredited analysts providing assistance 8am–8pm, 365 days per year. This ensures that retailers never face technology challenges alone, with expert help always available when needed.

The Visualsoft Difference

Unlike agencies with limited retail experience or implementation-only partners, Visualsoft offers:

\nDeep Retail Expertise: Over 25 years working with high street retailers across the UK
\nEnd-to-End Execution: From discovery and hardware installation to training, custom integrations, and omnichannel marketing
\nAccredited POS Support: A dedicated, UK-based support desk that ensures retailers can resolve issues quickly
\nIn-house Innovation: Custom retail-specific applications that address the unique needs of multi-location merchants

These capabilities come together to help retailers create truly unified commerce experiences that drive growth, improve operational efficiency, and deliver exceptional customer service across all touchpoints.

Transforming Your Retail Future

The retail landscape continues to evolve, with customer expectations rising and competition intensifying. Retailers who continue operating with fragmented systems will find themselves at an increasing disadvantage, unable to deliver the seamless experiences customers demand or capture the operational efficiencies needed to remain competitive.

The future belongs to retailers who can unify their commerce operations, breaking down the barriers between physical and digital channels to create consistent, personalized experiences that drive loyalty and growth.

With Visualsoft and Shopify, that future is available today. Together, we're helping ambitious retailers transform their operations, delight their customers, and build the foundation for sustainable growth.

Ready to unify your retail operations and deliver seamless customer experiences across all your channels?

Connect with Visualsoft today to learn how this comprehensive solution can transform your business and drive growth in today's competitive retail landscape.

\nLearn more\n

\n","excerpt","Discover how Visualsoft and Shopify help retailers unify physical and digital commerce for seamless customer experiences, operational efficiency, and sustainable growth.","excerptHtml","Discover how Visualsoft and Shopify help retailers unify physical and digital commerce for seamless customer experiences, operational efficiency, and sustainable growth.","seo",{"_1971":1997,"_1839":-5,"_1487":1992},"SEO","authorV2",{"_1971":2000,"_2001":2002,"_2003":2004,"_2005":1702},"ArticleAuthor","name","emilie Benoit","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,-5,-5,-5,-5,2008,-5],{"_1971":2009,"_2010":2011,"_2012":2013,"_2014":-5,"_2015":2016},"Metafield","value","[\"gid://shopify/Metaobject/162538487842\"]","key","authors","reference","references",{"_1971":2017,"_2018":2019},"MetafieldReferenceConnection","edges",[2020],{"_1971":2021,"_2022":2023},"MetafieldReferenceEdge","node",{"_1971":2024,"_1763":2025,"_1828":2026,"_2027":2013,"_2028":2029,"_2032":2033},"Metaobject","gid://shopify/Metaobject/162538487842","emilie-benoit","type","field",{"_1971":2030,"_2010":2031},"MetaobjectField","Emilie Benoit-Vernay ","picture",{"_1971":2030,"_2014":2034},{"_1971":2035,"_1978":2036},"MediaImage",{"_1971":1980,"_1482":2037,"_1982":-5,"_1984":2038,"_1986":2039},"https://cdn.shopify.com/s/files/1/0533/2089/files/emilie-benoit-shopify.jpg?v=1763472814",400,521,"imageUrl","imageAltText","imageClass","createdAt","createdAtRaw","modifiedAt","Nov 18, 2025","modifiedAtRaw",{"_1971":1972,"_1763":2049,"_1828":2050,"_1839":2051,"_1976":2052,"_1978":-5,"_1988":2053,"_1919":2054,"_1991":2055,"_1993":2056,"_1995":2057,"_1998":2059,"_2006":2060,"_2040":2061,"_2041":2062,"_2042":-7,"_2043":-7,"_2044":-7,"_2045":2063,"_2047":2052},"gid://shopify/Article/563800375330","shopify-domaine-migrations-emea","From Legacy Systems to Scalable Growth: How Domaine Powers Commerce Success Across Europe","2025-10-29T20:22:44Z",[],"

When global brands in Europe look to scale, legacy technology often becomes the biggest obstacle to progress. Slow systems, costly integrations, and limited flexibility can keep even the most innovative businesses from reaching their potential.

For ambitious retailers the message is clear: growth starts with the right foundation.

That’s where Domaine, Shopify’s Platinum Migration Partner and a leading Shopify-native full service commerce partner, comes in. With a proven track record helping merchants move from legacy commerce systems to Shopify, Domaine empowers brands to modernize faster, operate smarter, and grow without limits.

Why migration has become a growth strategy

Not long ago, migrating from enterprise systems like Salesforce Commerce Cloud or Adobe Commerce was considered risky and time-consuming. But today, the real risk lies in standing still.

The European commerce landscape is evolving rapidly. Customer expectations are rising faster than legacy platforms can adapt, and brands must now manage multi-market operations, hybrid customer journeys, and localised experiences—all while staying agile and efficient.

With Shopify and Domaine, migration becomes an accelerator, not a disruption. Domaine has migrated nearly 150 brands from legacy platforms to Shopify, helping businesses across industries lower total cost of ownership (TCO), increase speed to market, and create more meaningful customer experiences.

A Shopify partner built for scalable growth

Since 2015, Domaine has focused exclusively on Shopify—no competing platforms, no distractions. This deep specialisation gives the agency what it calls “unparalleled velocity” in replatforming projects.

Today, Domaine counts over 300 Shopify experts worldwide, including a dedicated European team based across The UK, Benelux and DACH.

That combination of regional understanding and global capability makes Domaine uniquely equipped to support complex migrations and digital growth projects alike—from multinational operations to highly localised customer experiences.

It’s not just about migrating platforms; it’s about moving faster, smarter, and with confidence.

Domaine’s approach centres on three core principles that matter most to ambitious brands:

Speed: Launch faster and iterate continuously with shorter implementation timelines.
Repeatability: Achieve consistent success across industries, markets, and regions.
Minimal Disruption: Maintain business continuity while transformation happens behind the scenes.

And migration is just the beginning. Domaine’s work extends beyond technical delivery—offering a comprehensive suite of services to help brands realise the full potential of Shopify:

\nFull-service migrations from Salesforce Commerce Cloud,Adobe Commerce, BigCommerce, CommerceTools, WooCommerce, Prestashop, Shopware, custom tech stacks and more\n
Shopify website design and development
Creative and user experience design
Ecommerce strategy, consulting, and conversion rate optimization
SEO and AI Optimization
Marketing and CRM (email/SMS)
B2B ecommerce
POS and Retail implementation

Local expertise, global ecosystem

Commerce in Europe is uniquely complex. Brands must navigate multiple languages, tax systems, fulfilment networks, and customer behaviours—all within a fragmented digital landscape.

That’s why local expertise matters.

In the UK, Domaine’s team collaborates closely with Shopify’s regional enterprise unit to support fast, efficient replatforming for premium and heritage brands.

\n
In Benelux, Domaine’s newly acquired Code team brings 20+ years of experience, over 250 successful launches, unmatched technical depth and Shopify engineering excellence, supporting some of Europe’s most sophisticated digital storefronts.

\n
Across the DACH region, Domaine has dedicated local engineers and strategists to help brands build customer journeys for their actual homegrown customers - while managing an international roadmap.

While challenges vary by country, one truth remains consistent across the region: European brands must scale beyond single markets to grow.

That’s why partnering with a systems integrator that understands how to balance local nuance with cross-border ambition is critical. Domaine helps brands achieve that balance, by creating commerce experiences that are intuitive for customers and effortless for teams.

And this is powered by more than expertise—it’s amplified by ecosystem strength.

Through strategic partnerships with Shopify’s leading technology partners, Domaine ensures every project delivers lasting business impact:

Klaviyo: Customer engagement and retention through powerful lifecycle automation.
Recharge: Subscription and retention tools that fuel recurring revenue.
Yotpo: Reviews and loyalty solutions that strengthen trust and social proof.
Nosto: Personalisation at scale for every shopper, in every market.

Together, this ecosystem empowers brands to achieve faster payback, higher lifetime value, and sustainable growth across Europe.

Proof in performance

When beauty powerhouse Orveon Global, a collective of premium cosmetics brands including bareMinerals, Laura Mercier, and BUXOM Cosmetics, migrated from Salesforce Commerce Cloud to Shopify, the transformation went far beyond technology.

Rather than a one-to-one migration, Domaine helped Orveon reimagine its entire digital architecture by integrating Nosto’s personalization engine, which adapts to each shopper’s behaviour across multiple brands.

“With the decision to migrate, we knew that we would be able to launch projects very quickly, and that our operations would become a lot more streamlined,” explains Carney Nir, Vice President of Ecommerce and Site Experience at Orveon. “We’ve been able to put more resources into roles that are driving revenue, like merchandising.”

The results speak for themselves. Orveon’s brands thrived as a result, with Laura Mercier seeing a 38% increase in average order value and bareMinerals increasing conversion rates by 26%. And Oscar De La Renta had an 11.5% increase in conversion rate—all achieved through a faster, more flexible commerce foundation.

Other brands have experienced similar momentum on Shopify. Creed, the luxury fragrance house, partnered with Domaine to migrate from Adobe Commerce to Shopify, modernising its digital experience while maintaining its heritage aesthetic.

The impact was immediate:

+22.1% increase in Average Order Value (AOV)
+19% increase in returning customers

And for other global brands like Timex and O’Neil Domaine’s approach delivered measurable results—reducing development time, unifying in-store and online experiences, and achieving on-budget migrations with double-digit conversion lifts.

Winning in the future of commerce

European commerce is at a pivotal stage. Consumers expect seamless, personalised, and immediate experiences no matter where they are or what language they speak. For brands, this creates both complexity and opportunity: the need to operate locally while scaling globally.

In this environment, technology should support and enable growth. The right commerce platform turns expansion into a natural next step rather than a major undertaking. It connects teams, simplifies operations, and allows brands to focus on creating meaningful relationships with customers in every market they serve.

That’s where partnership becomes essential. Working with experienced partners like Domaine means collaborating with teams who understand the realities of European commerce—from data privacy regulations to fulfillment networks and regional consumer expectations. Together with Shopify, Domaine helps brands translate local insights into global opportunity, making growth not just possible, but sustainable.

$\"Shopify$

Ready to evolve from legacy to leading?

Your next chapter on Shopify starts here.

\nLearn more\n

","Domaine helps European brands migrate from legacy commerce platforms to Shopify, unlocking faster launches, lower costs, and scalable growth.","

$\"Shopify$

Domaine helps European brands migrate from legacy commerce platforms to Shopify, unlocking faster launches, lower costs, and scalable growth.

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