Shopify merchants generate record-breaking $14.6 billion in Black Friday Cyber Monday sales

Our merchants just made history, generating a record $14.6 billion in sales* over Black Friday Cyber Monday (BFCM) weekend, up 27% from last year, 24% on a constant currency basis. 

As sale banners lit up and products sold out, 81+ million customers** around the world bought from businesses powered by Shopify. Along the way, many discovered new products and built genuine connections with the brands they love. 

Shopping peaked at 12:01 p.m. EST on Friday when sales reached a dizzying $5.1 million per minute.

BFCM by the numbers

Here’s a snapshot of the weekend's highlights:

📈 $14.6 billion in global sales* from merchants, a 27% increase in sales from 2024
🎉 81+ million consumers** worldwide bought from Shopify-powered brands
🥇 15,800+ entrepreneurs made their first sale on Shopify
💰 More than 94,900 merchants had their highest-selling day ever on Shopify
🛍️ Hottest product categories: Cosmetics, clothing tops & pants, activewear, fitness & nutrition
🛒 Average cart price: $114.70 ($112.29 on a constant currency basis)
🌎 Top selling countries: US, UK, Australia, Germany, Canada
🏢 Top selling cities: Los Angeles, New York, London, San Francisco, Miami
🕜 Peak sales per minute: $5.1 million at 12:01 PM EST on Black Friday
🚚 Cross-border orders represented 16% of all global orders
💳 39% year-over-year increase in sales made via Shop Pay
💸 32% of orders placed using Shop Pay
📦 136M+ packages globally were tracked on the Shop App***

This Black Friday Cyber Monday, the scale of global commerce surged. At peak, we processed 11TB of logs per minute.

Full weekend highlights 🧵👇 https://t.co/4S6zvGgJwh

— Shopify Engineering (@ShopifyEng) December 2, 2025

Independent businesses take center stage

Millions of consumers voted with their wallets, choosing independent businesses this holiday shopping season. The results speak volumes about what entrepreneurs can achieve when they have the freedom to build their business their way.

We are once again in awe of the raw, unstoppable power of founders with the guts to go after a dream. Here's to every milestone, from first sale to first million—we're honored to be part of your journey.

---

*Shopify's 2025 Black Friday-Cyber Monday data is based on gross merchandise volume (GMV) by Shopify merchants around the world. GMV represents the total dollar value of orders facilitated through the Shopify platform including certain apps and channels for which a revenue-sharing arrangement is in place in the period, net of refunds, and inclusive of shipping and handling, duty and value-added taxes.

**Starting in 2025, customer count is based on unique buyer emails associated with purchases made from Shopify merchants over the Black Friday - Cyber Monday weekend.

***Beginning in 2025, all packages tracked on the Shop App during BFCM include those originated by non-Shopify merchants, provided the corresponding orders were placed on or after November 13, 2025 and remained in transit at the commencement of BFCM. Under this methodology, 104+ million packages globally were tracked on the Shop App in 2024.

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year-on-year and prior year results are not directly comparable to current results. All financial figures are in USD. Data represents online and offline sales made by Shopify's global merchants.