Many business owners struggle to secure the initial funding needed to start or expand their companies. And for most small companies, securing timely funding from traditional sources is nearly impossible.

Luckily, today there are a number of funding sources available for businesses like yours. However, alternative financing may be less familiar, and accepting money from new avenues can feel daunting. But it doesn’t have to. If you’ve already trusted Shopify to power your business, you can trust us to help finance it too.

Since 2016, Shopify Capital has made over $4 billion available to thousands of Shopify businesses, with accessible funding amounts as low as $200 and as high as $2 million.

Let's take a closer look at Shopify Capital, what it is, what it's not, and how it's purpose-driven for growth.

What is Shopify Capital?

Shopify Capital offers loans and merchant cash advances to eligible businesses. If your store is eligible to apply for funding through Capital, you'll receive an email from Shopify and a message on the Home page of your Shopify admin.

Now that we've discussed what Shopify Capital is, let's look at five myths often attributed to business funding providers and show how Shopify Capital is different.

Myth 1: Business funding sends you deep into debt

Inflation is rising, and business priorities are shifting amid an uncertain economic climate. So it makes sense to be cautious about any money moves you make right now.

And frankly, some unscrupulous lenders out there are looking to target small businesses with predatory lending practices that will make paying back any loan you take out extremely difficult.

But Shopify Capital isn't like traditional sources of funding; here's how:

Eligibility is based on sales

Most traditional financing options will want to see tons of paperwork, showing a positive net worth and a history of your business performance. But Shopify already knows your business. We use machine learning to understand your store’s performance and determine your eligibility for funding and how much you can safely borrow and pay back without causing a strain on your finances.

There are no personal credit checks

You don't have to worry about your personal credit score taking a hit due to a hard inquiry from a funding application.

\nLearn more about Shopify Capital\n

\nMyth 2: Business funding requires you to give up ownership \n

If you've bootstrapped your business, the last thing you want to do is hand over the keys to your kingdom. And you don't have to.

\n
\n

We're not venture capitalists and won't take shares in your company. Shopify is invested in your growth. And shops funded through Shopify Capital, on average, experienced 36% higher sales in the following six months compared to their peers¹.

Myth 3: Business funding is only for companies with bad credit

There are several reasons why a business might not be approved for traditional financing and many reasons why you may not want it in the first place. For example:

\nBusiness funding through Shopify Capital can be approved much more quickly than traditional sources of funding \n

Getting traditional funding could take weeks or even months. This can be critically important when taking advantage of short-term opportunities in the marketplace. With Shopify Capital, there's no lengthy approval process. Instead, you know upfront if you're eligible to apply and how much funding you are eligible to receive, if approved.

If approved, you could receive funding from Capital in as little as two business days.

Non-traditional business funding companies can typically offer more flexible terms

A traditional loan may have a 12-month term or longer.

With Shopify Capital, there are no payment milestones and no fixed term. Shopify deducts your payment amount from your daily sales until the whole advance or loan and the cost of funding is paid in full.

Myth 4: The price of business funding is too high

Capital has a fixed cost of borrowing

Traditional funding options have developed a bad reputation for charging excessive fees. When it comes to loans and lines of credit, there's the interest rate, application fee, monthly fee, and annual fee.

And while most traditional lenders are hiking up their rates, Capital rates have remained steady.

Capital doesn't offer financing the way traditional funding sources do—by charging interest on loans. Instead, we charge a fixed fee and let you know exactly how much you're expected to pay before accepting funding through Shopify Capital. The amount doesn't change over the life of the funding.

Myth 5: The funding amount won't be enough to help your business

With Shopify Capital, your store's sales performance history determines funding amount. The higher your sales, the more funding you could be eligible for.

And unlike with traditional funding, Capital funding can be used any way you want for your business.

Top uses include purchasing inventory, investing in marketing, cash flow, expanding into retail, new market expansion, or launching new products.

While your business may not be ready to fund a new piece of equipment, you may be able to up your advertising budget to drive new customers to your store and over time, grow your business to the point where you can afford a larger purchase to drive more growth.

Shopify Capital is fast, flexible, and accessible. You can check your eligibility directly from the Capital page of your Shopify admin.

¹The statistic is based on the geometric average of merchants’ six months’ cumulative GMV after taking the first round of Shopify Capital. Propensity score matching was used for pairing of the groups. The study makes further assumptions including equality of access to external funding and similar market trends in the US and Canada.

Results may vary for every merchant.

\n\n

All loans through Shopify Capital are issued by WebBank.

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As a small business owner, you know that every penny counts. You also know that in order to grow your business, you need to spend money in the right places. But with so much economic uncertainty heading into 2023, and with priorities and opportunities shifting from day-to-day, it can be difficult to know where to invest your limited resources.

In this article, we'll share eight ways you can use Shopify Capital to grow your small business in 2023. From investing in inventory to expanding into retail, we'll cover all the bases. So whether you're just getting started or you're looking to take your business to the next level, read on for some helpful tips.

1. Purchase inventory

Keeping up with the ebbs and flows of the market allows you to make wise spending decisions. For example, if you know that the demand for your product will increase during the holiday season, it's important to purchase enough inventory to meet that demand.

However, purchasing inventory can be a tricky balancing act. You don't want to overspend and tie up too much of your capital, but you also don't want to underspend and run out of stock. Therefore, it's critical to find a happy medium that meets the needs of your business without breaking the bank.

There are a few things you can do to get an idea of how much inventory you should purchase:

Look at your sales data from previous years to get an idea of how much demand there is for your product.
Speak with your suppliers to get an idea of lead times and minimum order quantities.
Factor in any seasonal fluctuations in demand you are aware of.

Once you understand how much inventory you need, you'll have to secure the funds to purchase it. That's where Shopify Capital comes in.

Funding through Shopify Capital funding allows you to purchase the right amount of stock, streamline inventory management, and fuel your growth. It allows you to:

Prepare for peak season or big campaigns and buy the products you need to meet demand
Take advantage of bulk discounts from suppliers when restocking
Pre-order raw materials and products early to avoid potential supply chain delays
Invest in product development and explore new product options
Find new distribution channels and expand your business into wholesale

2. Spend on marketing

Once you have all the necessary items in stock, you'll need to invest in marketing to drive demand.

One of the most significant costs you'll incur for your ecommerce business is advertising, hands down. So whether you're shelling out money on Google ads or hiring an agency to manage the ads for you, extra cash flow can help you execute your marketing strategy.

Take Hearthy Foods Founder Riaz Surti. He used funding he received through Shopify Capital for a rebrand. By revamping his existing packaging, he recaptured the essence of his value proposition as a first-of-its-kind vegan, plant-based flour company and a healthy alternative to wheat flour. The new packaging and marketing helped Riaz triple his sales.

\n\n

Marketing funding can help you:

Boost your ad budget
Refresh your brand by investing in new photography, design, or packaging
Prepare for a big marketing campaign
Host a contest to build engagement
Partners with an influencer
Keep your ads running during peak seasons
Optimize your online store for SEO
Promote your brand on social media
Sell through stale inventory

3. Manage cash flow

Cash flow is one of the most important things to keep in mind when growing your small business. According to a U.S. Bank study, 82% of failed businesses cited cash flow problems as a factor. One major issue is that many traditional sources of financing don't offer the ability for small businesses to get their funds fast enough to reinvest and continue to grow the business.

Lending through Shopify Capital provides businesses with the funding they need when they need it most — now.

There are no weekly or monthly fixed payments. Instead, as you make sales, you make payments based on an agreed fixed percentage of your daily sales. This flexibility lowers your cash flow risks by removing the uncertainty of compounding interest rates.

When you have positive cash flow, you have greater flexibility and can make the choices you want. You can reinvest the money into your business to help it grow by buying new equipment, hiring new employees, investing in new projects, or expanding your operations. You can also use the extra cash to pay down debt or build up savings, giving you a cushion in uncertain times or during slow periods of your business.

\nLearn more about Shopify Capital
\n

4. Invest in creating new products/services

Creating new products or services is a great way to grow your small business. It allows you to reach new markets and customers, and it can also help you increase your revenue.

When mattress brand Nest Bedding reached out to Shopify Capital for a new round of funding, the future of sleep innovation was top of mind. They were looking to secure additional funding to support new technology development for a cooler mattress without pulling from their existing budgets. Shopify Capital made sense–allowing them to start production before the holidays and stay ahead of the competition.

$\"\"$

Having sufficient capital allows you to conduct research and development, which can reveal new products, SKUs, and services to add.

These additions bring significant benefits:

A broader selection that meets more needs and keeps your customers interested, especially in a constantly evolving market
A more diverse portfolio lessens your risk. When some of your products are out of season, you'll have others to offset that sudden drop in demand.

\n5. Get the funding to purchase new equipment\n

Do you plan on making your own products? If so, you may need to invest in equipment that will help you start, maintain or grow your operations. But the key is that this investment should show a return in the long run.

Investing in new equipment can help increase productivity and efficiency in your small business, leading to growth. However, to get the most out of your investment, it's important to do your research and purchase the right equipment for your needs.

Before making any major purchase, it's essential to have a clear understanding of your finances and what you can afford. Once you know how much you have to work with, you can start looking at different options and comparing prices. It's also important to consider the long-term costs of owning and operating the equipment. For example, if you're considering a new computer system, you'll need to factor in software, licenses, and maintenance costs.

It's also important to consider how the new equipment will fit into your current workflow. For example, will it be compatible with your existing systems? Will it require special training for your employees? How will it impact production? Answering these questions can help ensure that the new equipment is a good fit for your business.

Once you've done your research and are ready to make a purchase, it's important to take the time to shop around and compare offers from different vendors. Getting multiple quotes can help you get the best price on the equipment you need.

When evaluating offers, look at more than just the up-front cost. You should also consider factors like warranties and service contracts. Taking the time to compare offers from different vendors can help you save money and get the best deal on new equipment for your small business, and financing through Shopify Capital can help you fund it.

6. Fund your retail expansion

Many successful online merchants are looking to move into physical stores. Expanding into a brick-and-mortar location can be a great way to reach new customers and increase sales. It also makes your business/brand experiential, giving your customers the ability to touch and feel your products. However, before you expand into retail, you should consider a few things.

Determine if there is a market for your product or service and if it's feasible to invest in expanding into retail.
Create a marketing plan for the retail market.
Identify the best location
Obtain licenses/permits and insurance
Hire staff
Set up a system for tracking your progress to ensure that your expansion into retail is profitable and successful.

And so much more.

Expanding into retail can be a great way to grow your small business. By doing your research and planning ahead, you can ensure that your expansion is successful and profitable.

Tracey Jewel, Manager at Batherapy, achieved growth via Shopify Capital. Thanks to two funding rounds, Tracey expanded her business from selling her DIY bath kits online only to launching in-studio bath and body product workshops across Perth, Australia.

\"The first round of funding helped to quickly boost supplies to support the opening of our first studio space in inner-city Perth, and we've since repaid the first round and accessed an additional round to fast-track the opening of three new studios across the city,\" said Tracey.

7. Expand to new countries

Commerce is a global industry with global opportunities. But entering new markets can be slow and expensive.

Tax and duty compliance are different in every market and can often change; currencies fluctuate; negotiating affordable international shipping rates can be difficult; and merchants need to be cautious of increasing fraudulent orders. Customers also prefer to visit shops in their native language, so translation and localization are key.

These obligations and complexities can make it difficult for merchants to expand their business internationally. But realizing your dream of cross-border commerce could be closer than you think. Funding through Shopify Capital could help you invest in expanding to new markets while offering flexible, automated payments that are made with a percent of your store's daily sales.

8. Hire staff and fund payroll

Alison Ables runs Prelude and Dawn, a modern bohemian boutique in Los Angeles that carries a diverse selection of clothing and handmade goods. Alison has taken advantage of Shopify Capital several times since joining the platform in 2016. She has used the rounds of funding to hire more staff, purchase inventory, and move her physical store into a highly desirable neighborhood.

Prelude and Dawn was mainly a brick-and-mortar store at the beginning of the pandemic, so she had to shift gears and spend more of her Capital funding on online advertising. The funds she applied toward marketing helped her get through the pandemic and grow her business.

$\"\"$

Business financing can help you get the funds you need to invest in your people and hire superstars by:

Building your dream team - When running a business, it's hard to justify making a new hire until your revenue stream can support that salary. With extra cash flow, you can expand existing roles, bring on new people, or make your staff full-time.
Funding payroll - Paying on time is critical for retaining your workers
Hiring contractors - Bring on experts or freelancers to help you get the job done.
Focusing on growing your business - Invest in your people so you can focus on your next growth stage.

Take control of your business with Shopify Capital

Chances are you've got lots of priorities on your to-do list, but you're not quite sure what to tackle first. One of the seven opportunities above may be right for your brand. From inventory and marketing to payroll and more—make your next move with funding you can use your way.

If you're looking for access to financing to kickstart your next project, you can check your eligibility directly from the Capital page of your Shopify admin.

All loans through Shopify Capital are issued by WebBank.

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